// COORDINATOR
Dr. Alexandra Sousa
// DESCRIPTION
The Design Thinking Process was developed by Stanford University and became known as the d.school model. It is now recognized by many as an enormous problem-solving potential, based on the understanding of the unmet needs of customers or users. From there emerges a process of innovation and creativity that involves the development of concepts, the generation of ideas, prototyping and experimentation. When the process is applied to business development, it substantially increases the success rate of innovation. The Lego® Serious Play® Methodology facilitates the articulation between mind, hands and flow, both individually and collectively. From a challenge a construction is made, to which each participant attributes a metaphorical meaning, the meanings are shared and a reflection is made among all the team members. It is therefore a methodology that involves 100% of the participants and stimulates each one to put not only their most cognitive knowledge, but also their memories, emotions, creativity through the construction of their models. Over two days of facilitation, participants have the possibility of experiencing these two methodologies combined and aligned with a single goal: starting from a challenge presented, stimulating individual creativity, working in the search for joint solutions and towards a common result.
// OBJECTIVESThe main objective of this course is to awaken participants to identify opportunities in the needs or challenges they face and to discover solutions and materialize them in new products, processes, services or business models.
// RECEIVERS- Project Managers, Team Leaders, IT, Marketing, Innovation and Human Resources;
- Sectors related to Product / Service and People development, from the most traditional sectors of industry or services, to the most innovative or reinventing businesses, such as banking, education, financial services, health, welfare, among others;
- Curious and all who believe that: "In every human being there is a potential for creativity, developed or to be developed".
// OPERATION MODE
Duration: 16 hours
Application Deadline: September, 16th, 2021
Beginning of the course: October, 2021.
The classes will take place on Friday and Saturday from 09H00 to 13H00 and from 14H00 to 18H00.
// CURRICULAR PLAN
Module I - DESIGN THINKING | Alexandra Sousa | 8 hours
Fundamentals of Design Thinking
Empathy
Stackholders Map
Personas
Storytelling
Idea generation techniques
Prototyping
Project/Business Model Business
Module II - LEGO® SERIOUS PLAY® | Alexandra Sousa | 8 hours
Mind, Hands and Flow
Individual Process: Challenge, Construction, Sharing and Reflection
Negotiation of a shared process
Establishment of connections between parts of the model
// INVESTMENT
Application: 75,00€
Insurance: 30,00€
Tuition Fee: 550,00€
// INFO
+ Special conditions for ISAG Students and Alumni